IHA consumer advisory council

Through IHA’s partnership with Riedel Marketing Group, members receive special discounted pricing on HomeTrend Influentials Panel trend newsletters and custom market research studies.

These newsletters and custom market research studies will provide you with:

• Forecasts on upcoming home-related trends from a trendsetting consumer panel -- gain insight on what's going to be hot or not in the next 2 years!
• Submit your own survey questions to the consumer panel.

Riedel brings you a proprietary HomeTrend Influentials Panel, made up of 50 HomeTrend Influentials who participate in:

• In-home interviews
• Online bulletin board focus groups
• Online surveys

HIPsters evaluate emerging trends, patterns and consumer buying habits relating to the purchase of home-product goods. This group of influential bellwethers zero in on what they are buying for their own home and how that translates to mainstream America.

“The purpose of the HomeTrend Influentials Panel is to identify what trendsetters, such as the HIPsters, are thinking in terms of the home,” said Phil Brandl, president of IHA. “By tracking their habits, IHA members will be able to meet the changing needs and preferences of the American consumer.”

Subscribe to the HomeTrend Forecast Newsletter:

Keep your finger on the pulse of emerging trends by subscribing to HomeTrend Forecast, a bi-monthly publication that tracks and monitors HomeTrend Influentials (HIPsters).

The HomeTrend Forecast will help you predict changes in mainstream buying patterns by providing insight into how HIPsters are changing the way they:

• Prepare and serve meals
• Clean and decorate their homes
• Care for their clothes
• Download HomeTrend Forecast Sample Newsletter (PDF)

Submit your own questions to the HIPsters:
Get feedback from influential trend-setting consumers by participating in HomeTrend Influentials Surveys and quarterly online bulletin board focus groups conducted among HIPsters. Find out what HIPsters think of your new products and learn if your new products have the potential for mainstream success. Click here to see examples of how other IHA members have participated in HomeTrend Influentials Surveys.

Testimonial:
“We engaged Riedel Marketing Group to develop a comprehensive market assessment of a non-electric housewares product category. We wanted to understand consumer and trade dynamics to assess the potential of entering this business segment. A.J. provided us with a timely, cost effective report which gave us a broad view of the market. She was able, utilizing her marketing research skills and extensive knowledge of the housewares business, to aid us in our analysis and decision making”.

Bill Reibl
President, Progressive International Corp.

"We commissioned the Riedel Marketing Group to determine if an advertising campaign would increase knowledge and awareness of our products among consumers and would pay for itself through increased sales of our goods on our web site.

We were quite pleased with the methodology and results of the research conducted by the Riedel Marketing Group on our behalf.  They used an online panel of 50 “trend setting” consumers, requested that each one visit our site and answer custom questions about how knowledge gained would increase awareness and influence their next purchase in our category.

We gained valuable knowledge from this research which helped us make good decisions concerning our ad budget.  We believe the professionalism of the Riedel organization is superb and would not hesitate to recommend their services to others."

E.C. Frye, Jr.
President, Frye Interational Corp.

For more information on the HomeTrend Influentials Panel contact:

A.J. Riedel
Sr. Partner
Riedel Marketing Group
602 840.4948
ajr@4rmg.com