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The General Trader experience is a major departure from traditional housewares retailing, a giant toyshop for adults who love to cook. Imagine four headless rotating mannequins dressed in drill aprons and endless rows of precisely stacked product delighting patrons. Sleek and functional, a retro-themed, blue tile interior, simple red signage and stainless steel fixtures focus the customer on the professional quality housewares. Graphics, in-store messaging and the music of the 1950’s never let you forget that you are there to enjoy yourself. Right-priced products and excellent customer service combine to inspire customers to go home and get passionate about cooking.